E-Commerce Platform Rebuild

The Challenge

RetailCo’s 8-year-old platform was losing sales. Pages took 6+ seconds to load on mobile, the checkout had a 78% abandonment rate, and the development team spent 40% of their time on maintenance rather than new features.

What We Built

We rebuilt the platform from scratch using React on the frontend and Node.js microservices on the backend, deployed on AWS with auto-scaling. The migration was phased with zero downtime — customers never noticed the switch.

Results

• 60% faster page loads — from 6.2s to 2.4s average
• 40% increase in conversion rate — from 1.8% to 2.5%
• 78% → 31% checkout abandonment — recovered significant lost revenue
• 99.9% uptime on AWS auto-scaling infrastructure
• Dev team freed up — from 40% maintenance to under 10%